I help Elite Hockey Players Go Pro
Your Athlete doesn’t need another mindset tool.
They need to learn Emotional Regulation.
Let's be honest...
When an athlete is frustrated, overwhelmed, or stuck in their own head, telling them to "just be positive" rarely changes anything.
Not because they don't want to feel better.
Because in those moments, they're no longer thinking clearly—they're reacting to their emotions.
Most parents and coaches have the best intentions, yet very few have been taught how to help an athlete regain composure when pressure, mistakes, or self-doubt take over.
That's where performance begins to unravel.
The real truth? The athletes who consistently perform at the highest level aren't mentally tougher because they think more positively. They're able to regulate their emotions, reset quickly, and stay focused—even when the game isn't going their way.
Emotional regulation isn't a personality trait. It's a trainable performance skill.
And when an athlete learns to master it, confidence becomes more consistent, resilience grows stronger, and pressure becomes something they know how to navigate—not something they fear.
And teaching this skill, is my expertise.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
The Skill that Changes Everything
At first glance, these may seem like separate challenges...
Overthinking & Hesitation
Loss of Confidence
Chronic Self Doubt
Crushing it in practice then becoming invisible in games
Inconsistent Performance
Being overly critical of themselves
Comparison to other players
Sensitive to Feedback
Lack of focus
Feeling overwhelmed
Loss of Motivation
Difficulty bouncing back after mistakes
Scoring plateaus
Being unable to break the lineup
But they're often connected by the same underlying pattern.
It's not a lack of talent.
It's not a lack of work ethic.
And it's rarely a lack of motivation.
It's the inability to regulate what happens internally when pressure rises.
When an athlete doesn't know how to reset their emotional state, their mind stays stuck in the past—replaying mistakes, repeating negative thoughts on a loop, and pulling their focus away from the present moment.
The athletes who consistently perform under pressure aren't free from fear, doubt, or adversity.
They've simply learned how to recover from those moments faster.
That's what emotional regulation makes possible.
It's the skill that allows athletes to quiet the noise, regain composure, trust themselves again, and return to playing the game instead of fighting the thoughts in their head.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
This Program Doesn't just Shift Performance
Parents often tell me they notice something much bigger.
Their athlete becomes calmer under pressure.
They recover from setbacks instead of stewing for days.
They communicate with more confidence and emotional maturity.
They make better decisions instead of reacting impulsively.
They stop comparing themselves to everyone around them and begin trusting who they are.
They become more resilient, more self-aware, and more grounded.
And perhaps most importantly...
They seem happier.
Because when an athlete learns how to regulate their emotions, they stop being controlled by every setback, mistake, or moment of pressure.
They're free to focus their energy on growth, relationships, and performing at the level they're capable of.
This isn't about creating better hockey players.
It's about developing emotionally intelligent, aware & resilient young adults who happen to perform at an elite level.
The most common feedback I get from parents is...
"This Program has exceeded my expectations"
The 3 Month Elite Coaching Container
WHAT YOU GET
Weekly 1:1 High-Performance Coaching (12 Weeks) via Zoom
Deep, individualized coaching designed to help your athlete develop the emotional resilience, self-leadership, and confidence required to perform at the highest level.
Emotional Regulation Under Pressure
Your athlete will learn how to regulate their emotional state, quiet mental noise, and reset quickly after mistakes—so pressure no longer dictates their performance.
Personalized Coaching for Lasting Change
Every session is tailored to your athlete's unique challenges, personality, and goals. Together, we uncover the patterns holding them back and replace them with habits that support confident, consistent performance.
Tools They Can Rely On for Life
Your athlete will leave with practical strategies to recover faster, think more clearly, communicate more effectively, and confidently navigate pressure—both on and off the ice.
Supporting the Whole Person
The goal isn't simply to develop a better hockey player. It's to help your athlete become a resilient, emotionally intelligent young adult who leads with confidence, handles adversity with composure, and performs with purpose—in sport and in life.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
Why This Work is Different
As a former Queen's University varsity hockey player and USPORTS National Bronze Medalist, I understand the pressure that comes with pursuing excellence.
I know what it feels like to tie your confidence to performance. To overthink mistakes. To carry the weight of expectations. And to wonder why talent doesn't always translate into consistent performance.
Over the past decade, I've immersed myself in the study of human performance, emotional resilience, nervous system regulation, leadership, psychology, and high-performance coaching.
My coaching isn't about quick fixes or surface-level mindset strategies. It's about creating lasting change that transforms how athletes think, respond, lead, and perform—on the ice and in every area of their lives.
What my Clients are Saying...
"You changed my son's life."
-Hockey Mom, CANADA
"This program has exceeded my expectations."
-Hockey Dad, USA
"I don't second guess myself anymore. I trust myself a lot more. I have a lot more patience and poise. Everything has dramatically changed in a good way."
-Hockey Player Calgary AB
"I feel ready to go every shift."
-Hockey Player, Kingston, ON
"I've never done anything like this before. Before I can see that we were playing to not lose, now we are playing to win."
-IIHF Coach, Team Switzerland
"These coaching sessions are life changing."
-Hockey Player, Ontario
"You are an alchemist. What you are doing is truly magical. It really really really really works. I just want to express my gratitude for what you are doing. I’ve definitely noticed I just feel so much calmer."
-Mississauga, Ontario
"I know this process is working and helping me achieve my goals"
-WHL Champion, Saskatchewan, Canada
“I literally don’t know anyone who does what you do. I feel so connected to myself. I have never felt so calm and at peace in my entire life. It’s amazing looking back 1 year and seeing the difference in everything I’m doing.”
-Kitchener, Ontario
“I’ve tried lots of modalities, books, coaching, therapy and other training programs. But I went to you to get a customized approach to healing the toughest or most stubborn issues”
- Los Angeles California
"That clearing was insane!!!! I legit feel like I have my power back. You are the only person that has been able to shift me at this level"
-Perth, Australia
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
Spots are very limited. Every application is reviewed personally to ensure alignment. If accepted, we’ll invite you to book a Discovery Call to explore if this is the right next step for your athlete.
Frequently Asked Questions
What are the different ways I can work with Dr. Shelby?
Currently Dr. Shelby is only working with clients privately.
Private 1:1 Coaching: Every journey starts with the 3-Month Elite Program. This is the foundation—the deep identity, mindset recalibration that shifts your athletes' performance (and life) from the inside out.
What kind of results can we expect?
Every athlete is unique—but the common thread? You’ll feel it.
• More emotional resilience under pressure.
• Quicker recovery from mistakes.
• Deeper confidence—not just in sport, but in life
• A noticeable shift in how your athlete carries themselves on and off the ice. This isn’t just about playing better. It’s about becoming unshakable when the pressure hits.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation in the homework processes.
Can this be covered by health insurance?
No. This cannot be billed under Chiropractic Care or Therapy/Counselling. Dr. Shelby does have payment options that you can discuss in your Discovery Conversation. Coaching services are educational and developmental in nature. They are not medical, psychological, or therapeutic treatment and are not a substitute for licensed healthcare services. Dr. Shelby does not diagnose, treat or heal mental health conditions.
Is your Program only for hockey players?
While my background is in elite-level hockey, my High Performance Mindset Program transcends sport. If your son or daughter is an elite performer facing high-pressure environments, this work will meet them exactly where they are at—and take them beyond it.
What’s included in the 3-Month Program?
This is not surface-level coaching. When your Athlete steps into this experience, they will receive:
Weekly Private 1:1 Coaching Sessions (60 minutes) Deep recalibration work—identity and mindset realignment in real time.
Weekly Accountability Check-Ins Gentle but precise nudges to keep your athlete anchored in their growth, even when life gets loud.
High-Performance Workbook Custom tools, prompts, and recalibration exercises designed to deepen the work between sessions.
Parent Weekly Updates Every week, parents receive a high-level summary: what we covered, shifts we’re seeing, and where we’re focusing next—so you stay connected to the process.
What is the youngest age Dr. Shelby's worked with?
There’s no set age limit. It’s never about a number—it’s about alignment. When you apply, we’ll have a conversation. If your athlete can answer my core questions —even if they are nervous—then I know your athlete is ready for this work. Because results aren’t created through age. They’re created through resonance, readiness, and the willingness to meet themselves fully. If that alignment is there, the transformation will be too.
What if my athlete is too nervous to open up? Do you offer Refunds?
That’s normal that they may feel nervous—and expected. The program is built to meet your athlete exactly where they are at, without pressure, pushing, or forcing. We will also make sure we are an aligned match to work together in the Discovery Conversation before taking any steps forward. When we do move forward and either your athlete or I decide that we are no longer a match to work together, you can request a refund for any unused sessions.
Before any investment is made, you’ll receive a full financial agreement outlining all terms clearly—so everything feels grounded, transparent, and aligned from the very beginning. This isn’t about locking anyone in. It’s about building a foundation of mutual respect, clarity, and trust—right from the start.
What is the structure of the private coaching sessions?
All coaching sessions are done via Zoom. Each session is built around what will create the most impact for your athlete right now. While I do have a core curriculum designed to shift identity, resilience, and leadership embodiment, I don't force a rigid structure. I meet your athlete exactly where they are—and weave the teachings into whatever is the highest energetic and emotional priority that day. Some sessions may feel like deep recalibration work. Others may feel like tactical energetic upgrades. All of it is intentionally crafted to move them forward—based on who they're becoming, not just what they're doing. In this space, the curriculum serves the athlete—not the other way around.
When are the coaching sessions?
Once your athlete is accepted into the program, we find a time that works for both of us. This isn’t a one-size-fits-all schedule. We collaborate to create a rhythm that supports their training, school, and recovery needs—without adding more pressure to their life. Consistency matters—but so does honoring their real-world demands. This work is built to integrate into their world, not overwhelm it.
When is the best time to start coaching?
The best time is now. This work isn’t an add-on. Emotional Regulation is the foundation.
Learning how to regulate yourself under pressure is one of the most important skills you can learn in life to be successful. The Program strengthens and magnifies every other investment you’ve made in her growth—training, camps, nutrition, the best equipment, skills development. Everything begins with your Mindset.