I help Elite Hockey Players Go Pro
Your Athlete doesn’t need another mindset tool.
They need to learn Emotional Regulation.
Your athlete needs a complete recalibration of who they are when the pressure hits.
Because the issue isn't their effort.
It's the invisible pressure they carry under the jersey.
If your athlete is doing everything right, training hard, pushing limits, performing at a high level, but still hasn't untapped their full potential...they might feel stuck in her head, tight in their chest, or lost in the noise of comparison...and have no idea how to shift it.
This isn't about discipline.
This is about Identity.
Because being dominant on the ice starts with deep identity work off the ice.
Welcome to the ELITE high performance coaching experience that doesn't just teach your athlete how to think differently...
It can transform the version of them who is doing the thinking.
A full spectrum shift in how your athlete leads, performs, and shows up under pressure.
This isn't about high-performance hacks.
Or recycled mindset tips such as "just think positive".
This is identity work that reprograms the response to pressure and stress from the inside out, so high performance becomes their natural state.
For the ones ready to rise from within.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
What You're Seeing (But your athlete is Not Saying)
You know your athlete is a force.
Driven. Disciplined. All heart. Gives 100%.
But lately, something’s felt off.
You notice your athlete is harder on themselves than any coach could ever be.
Nothing ever feels good enough.
Even after a great game, they focus on what they missed.
Because somewhere inside, they still doesn’t feel “enough.”
They're caught in emotional whiplash.
One day they are on top of the world, the next day they are spiraling.
It's like a rollercoaster of emotions.
You’ve seen their confidence collapse after one bad shift, or one moment of doubt.
This pattern....
It’s not about resilience—it’s about the pressure they're absorbing internally and don’t know how to release.
Mistakes replay on a loop.
Overthinking has become the default.
That one turnover. That bad pass. The missed opportunity.
They overanalyze everything—and it drains their energy, even when they are off the ice.
Social dynamics are brutal in elite sports.
You’ve watched your athlete dim their light to “fit in,” even when it means losing touch with who they really are.
They want connection, but end up shrinking or reshaping themselves to belong.
And that need to fit in quietly interferes with the ability to stand out.
They're grinding toward burnout.
The body is exhausted, but the mind won't shut off.
Underneath it all, is the fear that is slowing down will result in falling behind - and losing everything they're working toward.
Mistakes feel more dangerous than growth feels exciting.
You see the hesitation. The holding back.
It's not a lack of skill—it's a lack of safety in their own mind and body when the stakes are high.
Your athlete is chasing confidence through comparison.
They measure themselves against everyone else—while slowly losing connection to their own strengths.
Your athlete may appear stoic on the outside—but they're actually absorbing all the negativity on the inside.
Nothing gets released.
Pressure builds quietly - day after day.
You can feel the tension under the surface.
The weight they carry in silence.
You’re seeing glimpses of their potential—but it's inconsistent.
One shift they're electric.
The next? They're frozen in their head.
And the most frustrating part?
They don't understand why accessing that version of themselves feels so hard.
DEEP DOWN, YOUR ATHLETE IS CRAVING INTERNAL FREEDOM.
The kind that lets them breathe under pressure.
Trust their gut instincts.
And play from who they are—not who they think they have to be.
That’s the transformation this program can deliver.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
This Program Doesn't just Shift Performance
My Elite High Performance Mindset Program isn’t about pushing harder, it's about realigning who they are—so high performance becomes their natural state.
Their calm becomes unshakeable.
Their leadership becomes natural.
Their power awakens.
This is not another mindset course. It’s not just about routines, habits, or positivity. This is identity-level transformation designed for elite athletes navigating the pressure, social dynamics, toxic politics, and personal toll of high-level sport. This is for athletes aiming for MASTERY.
What makes this Program Unmatched...
Most people coach the surface. I coach the entire ecosystem. Realignment at every level—so your athlete plays, leads, and lives from their authentic power. Other programs teach mental toughness,
I teach embodied truth.
The 3 Month Elite Coaching Container
WHAT YOU GET
Weekly 1:1 Zoom High Performance Mindset Coaching for 3 Months
Real-time recalibration inside deep, high-touch sessions—designed to unwind the perfectionism, pressure, and emotional patterns keeping her stuck
Energetic Realignment
They’ll learn to reset their body’s response to pressure so they can perform consistently—without crashing or spiraling.
Identity & Leadership Expansion
We move beyond “mental toughness” into embodied authentic confidence, emotional intelligence, and embodied leadership.
Custom Tools to Rewire their Response to Pressure
Your athlete will recover faster, respond calmly, and access their best self—on and off the ice.
Support that Sees the Whole Human Potential
They are not just an athlete. They are a leader in the making. This work sees all of your athlete —and activates their full power.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
Why This Work is Different
I know this athlete— Because I was her.
As a former Queen’s University varsity hockey player and USports national bronze medalist, I understand high-level pressure.
And I know what it costs when your nervous system is on overdrive and your self-worth is tied to performance.
Now, as a Elite Performance Coach and Doctor of Chiropractic, I’ve helped elite athletes around the world unlock their potential—not through more effort, but through alignment.
This isn’t surface-level coaching.
This is realignment at the frequency of Mastery.
What my Clients are Saying...
"You changed my son's life."
-Hockey Mom, CANADA
"This program has exceeded my expectations."
-Hockey Dad, USA
"I don't second guess myself anymore. I trust myself a lot more. I have a lot more patience and poise. Everything has dramatically changed in a good way."
-Hockey Player Calgary AB
"I feel ready to go every shift."
-Hockey Player, Kingston, ON
"I've never done anything like this before. Before I can see that we were playing to not lose, now we are playing to win."
-IIHF, Team Switzerland
"These coaching sessions are life changing."
-Hockey Player, Ontario
"You are an alchemist. What you are doing is truly magical. It really really really really works. I just want to express my gratitude for what you are doing. I’ve definitely noticed I just feel so much calmer."
-Mississauga, Ontario
"I know this process is working and helping me achieve my goals"
-WHL Champion, Saskatchewan, Canada
“I literally don’t know anyone who does what you do. I feel so connected to myself. I have never felt so calm and at peace in my entire life. It’s amazing looking back 1 year and seeing the difference in everything I’m doing.”
-Kitchener, Ontario
“I’ve tried lots of modalities, books, coaching, therapy and other training programs. But I went to you to get a customized approach to healing the toughest or most stubborn issues”
- Los Angeles California
"That clearing was insane!!!! I legit feel like I have my power back. You are the only person that has been able to shift me at this level"
-Perth, Australia
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation.
Spots are very limited. Every application is reviewed personally to ensure alignment. If accepted, we’ll invite you to book a Discovery Call to explore if this is the right next step for your athlete.
Frequently Asked Questions
What are the different ways I can work with Dr. Shelby?
Currently Dr. Shelby is only working with clients privately.
Private 1:1 Coaching: Every journey starts with the 3-Month Elite Program. This is the foundation—the deep identity, mindset recalibration that shifts your athletes' performance (and life) from the inside out.
What kind of results can we expect?
Every athlete is unique—but the common thread? You’ll feel it.
• More emotional resilience under pressure.
• Quicker recovery from mistakes.
• Deeper confidence—not just in sport, but in life
• A noticeable shift in how your athlete carries themselves on and off the ice. This isn’t just about playing better. It’s about becoming unshakable when the pressure hits.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation in the homework processes.
Can this be covered by health insurance?
No. This cannot be billed under Chiropractic Care or Therapy/Counselling. Dr. Shelby does have payment options that you can discuss in your Discovery Conversation. Coaching services are educational and developmental in nature. They are not medical, psychological, or therapeutic treatment and are not a substitute for licensed healthcare services
Is your Program only for hockey players?
While my background is in elite-level hockey, my High Performance Mindset Program transcends sport. If your son or daughter is an elite performer facing high-pressure environments, this work will meet her exactly where she is—and take her beyond it.
What’s included in the 3-Month Program?
This is not surface-level coaching. When your Athlete steps into this experience, she receives:
Weekly Private 1:1 Coaching Sessions (60 minutes) Deep recalibration work—identity and mindset realignment in real time.
Unlimited Support Between Sessions for real-time shifts, questions, or recalibrations as challenges arise.
Weekly Accountability Check-Ins Gentle but precise nudges to keep your athlete anchored in her growth, even when life gets loud.
High-Performance Workbook Custom tools, prompts, and recalibration exercises designed to deepen the work between sessions.
Parent Weekly Updates Every week, parents receive a high-level summary: what we covered, shifts we’re seeing, and where we’re focusing next—so you stay connected to the process without disrupting her growth space.
What is the youngest age Dr. Shelby's worked with?
There’s no set age limit. It’s never about a number—it’s about alignment. When you apply, we’ll have a conversation. If your athlete can answer my core questions —even if she's nervous—then I know your athlete is ready for this work. Because results aren’t created through age. They’re created through resonance, readiness, and the willingness to meet themselves fully. If that spark is there, the transformation will be too.
What if my athlete is too nervous to open up? Do you offer Refunds?
That’s normal—and expected. The program is built to meet your athlete exactly where they are at, without pressure, pushing, or forcing. We will also make sure we are an aligned match to work together in the Discovery Conversation before taking any steps forward. When we do move forward and either your athlete or I decide that we are no longer a match to work together, you can request a refund for any unused sessions.
Before any investment is made, you’ll receive a full financial agreement outlining all terms clearly—so everything feels grounded, transparent, and aligned from the very beginning. This isn’t about locking anyone in. It’s about building a foundation of mutual respect, clarity, and trust—right from the start.
What is the structure of the private coaching sessions?
All coaching sessions are done via Zoom. Each session is built around what will create the most impact for your athlete right now. While I do have a core curriculum designed to shift identity, resilience, and leadership embodiment, I don't force a rigid structure. I meet her exactly where they are—and weave the teachings into whatever is the highest energetic and emotional priority that day. Some sessions may feel like deep recalibration work. Others may feel like tactical energetic upgrades. All of it is intentionally crafted to move her forward—based on who they're becoming, not just what they're doing. In this space, the curriculum serves the athlete—not the other way around.
When are the coaching sessions?
Once your athlete is accepted into the program, we find a time that works for both of us. This isn’t a one-size-fits-all schedule. We collaborate to create a rhythm that supports her training, school, and recovery needs—without adding more pressure to their life. Consistency matters—but so does honoring their real-world demands. This work is built to integrate into her world, not overwhelm it.
When is the best time to start coaching?
The best time is now. This work isn’t an add-on. It’s the foundation. Learning how to regulate yourself under pressure is one of the most important skills you can learn in life to be successful. The Program strengthens and magnifies every other investment you’ve made in her growth—training, camps, nutrition, the best equipment, skills development. Because when your athlete's identity, nervous system, and internal leadership are recalibrated? They don't just use those resources more effectively— they transform because of them. These tools don't just impact this season of their life. They have the power to shift the entire trajectory of who they become—on the ice, and far beyond it. Your mindset is everything.